The 7 Principles of complete Co-Creation presents a unique and practical view on co-creation. It introduces the term ‘Complete Co-Creation’, in which structural, constructive cooperation with the end-user is a key element. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.
The 7 Principles to Complete Co-Creation
Categorii:
Limba:
Engleza
Data publicarii:
2017
Editura:
Tip coperta:
Paperback
Nr. pagini:
240
ISBN:
9789063694739
Dimensiuni: l: 18cm | H: 23cm
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