Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.
Crystallizing Public Opinion
Categorii:
Limba:
Engleza
Data publicarii:
2019
Editura:
Tip coperta:
Paperback
Nr. pagini:
208
ISBN:
9780486836584
Dimensiuni: l: 12.7cm | H: 20.3cm
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