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      TM: The Untold Stories Behind 29 Classic Logos

      TM: The Untold Stories Behind 29 Classic Logos

      0.0 / 10 ( 0 voturi)
      Limba:
      Engleza
      Data publicarii:
      2014
      Tip coperta:
      Hardcover
      Nr. pagini:
      224
      ISBN:
      9781780671659
      Dimensiuni: l: 22.6cm | H: 28.3cm | 2.8cm
      Indisponibil
      Indisponibil
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      Împachetare cadou gratuită!
      Transport gratuit peste 150 de lei.
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      Descriere

      TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

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