Flora loves her Bear dearly, but her mum says it's time for him to go in the wash. Beautifully imagined scenes show Bear, in the wash, remembering how much fun they had getting grubby in the first place. When Bear is clean, he's just not the same, so Flora sets out to have some fun and get him back to his dirty but loveable self again.
Then, at the end of a long day, it's Flora's turn to have a wash - and good old Bear still loves clean Flora just the same.