The experience of craft beer is not just about what's in the can, but what's on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting - whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Craft Beer Design, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.
Categories:
Language:
Engleza
Publishing Date:
2022
Publisher:
Cover Type:
Hardcover
Page Count:
256
ISBN:
9783967040326
Dimensions: l: 21cm | H: 26cm
17300
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