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      Cross-Cultural Personal Selling

      Cross-Cultural Personal Selling

      Agents' Competences in International Personal Selling of Services
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      Language:
      Engleza
      Publishing Date:
      2017
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      160
      Edition:
      1st ed. 2017
      ISBN:
      9783319555768
      Dimensions: l: 22.3cm | H: 15.7cm | 1.6cm | 370g
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      Publisher's Synopsis
      Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.
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