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      Global Brand Strategy

      Global Brand Strategy

      World-wise Marketing in the Age of Branding
      Jan-Benedict Steenkamp
      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, General History
      Publishing Date:
      2018
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      319
      Edition:
      Softcover reprint of the original 1st ed. 2017
      ISBN:
      9781349956999
      Dimensions: l: 20.9cm | H: 14.8cm | 3.3cm | 446g
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      Publisher's Synopsis
      Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
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