The series will be supported by a themed website, including competitions, activities, downloads and offers, to build and retain a fan base.
In-store promotional activities and event will establish the series and support sell-through.
Further marketing direct to parents and teachers will generate awareness and drive traffic.
• pre-launch mailing to shop managers introducing monster characters and concept
• in-store promotional activities including ‘create your own monster’ competitions and events
• dedicated monster website
• direct to parent marketing through websites such as iChild
• motivating tools and activities to be distributed to teachers to generate awareness and interest in parents and pupils