Rezultat al unei activitati didactice universitare, lucrarea defineste conceptele si principiile fundamentale ale relatiilor publice, organizarea sistemului mass-media si tehnicile de lucru specifice comunicarii cu presa scrisa si audiovizuala, de la intocmirea dosarelor de presa la organizarea conferintelor si la redactarea comunicatelor. Se acorda o atentie deosebita comunicarii cu presa in situatii de criza.
Categories:
Language:
Romana
Publishing Date:
2006
Publisher:
Cover Type:
Paperback
Page Count:
200
Collection:
Edition:
a III-a
ISBN:
9789736838095
Dimensions: l: 16cm | H: 23.5cm | 1cm | 240g
2495
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