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      Services Marketing: Integrating Customer Focus Across the Firm

      Services Marketing: Integrating Customer Focus Across the Firm

      Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, General History
      Language:
      Engleza
      Publishing Date:
      2017
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      672
      Edition:
      7 ed
      ISBN:
      9780078112102
      Dimensions: l: 21.2cm | H: 26.2cm | 2.8cm | 1214g
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      Publisher's Synopsis
      Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that services play in the economy and its future. It also incorporates company examples and strategies for addressing issues in every chapter.
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