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      The Enduring Strategic Brand

      The Enduring Strategic Brand

      How Brand-Led Organisations Over-Perform Sustainably
      Luc Bardin, Clara Bardin, Elsa Bardin
      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2017
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      512
      ISBN:
      9781911583493
      Dimensions: l: 24.1cm | H: 16.5cm | 3.5cm | 994g
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      Publisher's Synopsis
      Through candid and unique interviews with over 40 C-suite leaders - as well as ground-breaking forensic analysis of 20 Brands from BMW to BP and Airbnb to TATA - THE Enduring Strategic Brand shows that the best performing organisations are built on Strategic Brands.
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