A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.
Categories:
Binding:
Hardcover
Language:
Engleza
Publishing Date:
2008
Publisher:
Cover Type:
Hardcover
Page Count:
272
ISBN-10:
0500514054
Original Title:
Advertising Concept Book
Brand:
ISBN:
9780500514054
Dimensions: 1227g
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