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      Anatomy Of A Trend

      Anatomy Of A Trend

      Henrik Vejlgaard
      0.0 / 10 ( 0 votes)
      Categories:
      Markenting & Communication
      Language:
      Engleza
      Publishing Date:
      2007
      Publisher:
      Page Count:
      256
      ISBN-10:
      0071488707
      Original Title:
      Anatomy Of A Trend
      Brand:
      ISBN:
      9780071488709
      Dimensions: 395g
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      Publisher's Synopsis
      Draws on consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, this work reveals the clues for capitalizing on various stages of the trend process.
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