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      Blue Ocean Strategy

      Blue Ocean Strategy

      Andreas Mebert
      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2017
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      112
      Collection:
      ISBN:
      9781912302130
      Dimensions: l: 20.8cm | H: 13.8cm | 1.3cm | 214g
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      Publisher's Synopsis
      Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.
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