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      Brand Failures

      Brand Failures

      THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME
      Matt Haig
      0.0 / 10 ( 0 votes)
      Categories:
      Markenting & Communication
      Language:
      Engleza
      Publishing Date:
      2005
      Publisher:
      Page Count:
      272
      ISBN-10:
      0749444339
      Original Title:
      Brand Failures
      Brand:
      Edition:
      a II-a
      ISBN:
      9780749444334
      Dimensions: 376g
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      Publisher's Synopsis
      It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched products that have flopped. This title looks at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace.
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