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      Competitive Identity

      Competitive Identity

      THE NEW BRAND MANAGEMENT FOR NATIONS, CITIES AND REGIONS
      Simon Anholt
      0.0 / 10 ( 0 votes)
      Categories:
      Markenting & Communication
      Language:
      Engleza
      Publishing Date:
      2006
      Publisher:
      Page Count:
      200
      ISBN-10:
      0230500285
      Original Title:
      Competitive Identity
      Brand:
      ISBN:
      9780230500280
      Dimensions: 788g
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      Publisher's Synopsis
      Ever since Simon Anholt coined the phrase "Nation Branding", there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. This book shares the author's experience in the field, and shows what countries, cities and regions can do to build and sustain their 'competitive identity'.
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