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      Customer Experience Management in the Caribbean

      Customer Experience Management in the Caribbean

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      Language:
      Engleza
      Publishing Date:
      2024
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      160
      ISBN:
      9781800626775
      Dimensions: l: 17.2cm | H: 24.4cm
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      97100
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      Publisher's Synopsis
      In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.
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