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      Fundamentals of Business-to-Business Marketing

      Fundamentals of Business-to-Business Marketing

      Mastering Business Markets
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      Categories:
      General History
      Language:
      Engleza
      Publishing Date:
      2015
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      330
      Collection:
      Edition:
      2015 ed
      ISBN:
      9783319124629
      Dimensions: l: 24.8cm | H: 16.6cm | 2.4cm | 648g
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      Publisher's Synopsis
      � This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.
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