Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.
This book helps bridge that divide to help students master the business of marketing.
Categorii:
Limba:
Engleza
Data publicarii:
2011
Editura:
Tip coperta:
Paperback
Nr. pagini:
184
ISBN:
9782940411511
Dimensiuni: l: 16cm | H: 23cm
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