Name: Marketing Roi
Brand: Mcgraw-Hill Education - Europe
SKU: 9780071413633
Price: 250.00 RON
Availability: LimitedAvailability
Rating: 7.5 (2 reviews)

Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.

Marketing Roi

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