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      Principles of Marketing, Global Edition

      Principles of Marketing, Global Edition

      Philip Kotler, Gary Armstrong
      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2023
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      768
      Edition:
      19 ed
      ISBN:
      9781292449364
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      Publisher's Synopsis
      Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
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