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      Scenarios in Marketing

      Scenarios in Marketing

      From Vision to Decision
      Gill G. Ringland, Laurie Young, Andrew Curry, David Young, Tim Westall, Merlin Stone, David Haigh, Graham Clark, Don Scultz, Crawford Hollingworth
      0.0 / 10 ( 0 votes)
      Categories:
      Business, Leadership and Management
      Publishing Date:
      2006
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      244
      ISBN:
      9780470032725
      Dimensions: l: 23.7cm | H: 16.2cm | 2.8cm | 546g
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      Publisher's Synopsis
      You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.
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