The small Virginia town of Chadwick seems peaceful, but deep divisions and hatreds surface when Chloe Anderson suddenly gains nation-wide attention after showing a series of images featuring young artist Zadie Williams' dead mother, Leslie Williams. Worse for Zadie, Chloe has stolen the title from a series of paintings that Zadie herself hoped would launch her young career.
Zadie, still consumed with grief by the recent loss of her mother and her father's quick remarriage, overhears a story that Chloe is haunted by the ghost of Leslie. Encouraged by her friend Michelle and her boyfriend Tom, Zadie enters a virtual competition with Chloe, in a mutual, growing obsession with social media. As Chloe sickens, with the same illness that killed Leslie, Zadie enters a world in which truth is indiscernible from fiction, where the human and the paranormal intersect, and where hatred, jealousy, and love become the same emotion.