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      Stadia Naming Rights in Sport

      Stadia Naming Rights in Sport

      UK) Leah (Manchester Metropolitan University Gillooly, Canada) Terry (University of Windsor Eddy, UK) Dominic (Manchester Metropolitan University Medway
      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, Hobby, games, Sports and leisure
      Language:
      Engleza
      Publishing Date:
      2022
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      104
      Collection:
      ISBN:
      9780367630089
      Dimensions: l: 13.8cm | H: 21.6cm
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      Publisher's Synopsis
      This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
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