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      Strategic Marketing

      Strategic Marketing

      IN THE CUSTOMER DRIVEN ORGANIZATION
      Frank Bradley
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      0.0 / 10 ( 0 votes)
      Categories:
      Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2003
      Publisher:
      Page Count:
      304
      ISBN-10:
      0470849851
      Original Title:
      Strategic Marketing
      Brand:
      ISBN:
      9780470849859
      Dimensions: 604g
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      Publisher's Synopsis
      Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field.
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