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      Strategic Social Media

      Strategic Social Media

      From Marketing to Social Change
      L. Meghan Mahoney, Tang Tang
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      0.0 / 10 ( 0 votes)
      Categories:
      Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2016
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      360
      ISBN:
      9781118556849
      Dimensions: l: 24.6cm | H: 19.2cm | 1.9cm | 618g
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      Publisher's Synopsis
      Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
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