Produse
Produse
    • Total RON Comandă
      x
      Nu aveți produse în coș.
      Comandă
      raft
      The Catalyst

      The Catalyst

      How to Change Anyone's Mind
      0.0 / 10 ( 0 voturi)
      Limba:
      Engleza
      Data publicării:
      2022
      Tip copertă:
      Paperback
      Nr Pag:
      288
      ISBN:
      9781471193798
      Dimensiuni: H: 20cm | l: 13cm | 2.2cm | 236g
      Adaugă în coș
      64.00
      Livrare în 24h! (a doua zi) În stoc

      Preț valabil exclusiv online!
      Împachetare cadou gratuită!
      Transport gratuit peste 150 de lei.
      Retur gratuit în 15 zile.
      Ai întrebări? Contactează-ne!
      Descriere

      From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.
      Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
      This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?"
      The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counselors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs.
      This book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

      Recenzii și comentarii

      Nota

      de |

      Nu există recenzii pentru acest produs.
      Adaugă o recenzie
      Trebuie să te autentifici pentru a adăuga comentarii/recenzii.
      Acest site folosește cookie-uri. Navigând în continuare, vă exprimați acordul asupra folosirii cookie-urilor. Aflați mai multe.