Being a man should be fun. While other men's publications tackle subjects like fashion, wine, dating or work, with all the charm of a stern lecture from your dad, The Modern Man Guide approaches them with insight and humour.
Less a self-help book, than a cheat's guide to everything a man needs to know to be his best - from wardrobe essentials, to choosing the right hairstyle, making the perfect martini, landing a pay rise, surviving a first date without embarrassing yourself, or fending off the ageing process - without ending up with a face like Kenny Rogers. Heaven forbid.