The Real Madrid Revolution

Real Madrid's innovative, modern strategies may not only keep them on top-but save soccer itself.

Featuring behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world's most legendary teams during a major crossroads for the sport.

Former Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid's path to success in The Real Madrid Way, returns to examine how the club is coping with systemic changes in the sport of soccer and innovating the sport in the process.

Founded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid Club de Fútbol went onto become the world's most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies).