A book bursting with insightful aphorisms, cartoons and polemic articles
on the topic of mass market innovation. In particular with regards to
that narrow line between spectacular success and depressing failure.
Guaranteed to bring a smile to even the most hardened innovation professional.
Why are so many brilliant ideas culled before they've had a chance to shine in the real world?
Why
are so many awful ideas pushed through the system and launched, only to
fail miserably, ruining careers and bankrupting businesses?
Why
are so many blatantly obvious market opportunities ignored and not
fulfilled with the right products, helping people lead happier lives and
bringing prosperity to the companies that could have introduced them?
This
little book is my attempt at understanding why so many innovations
fail, why that is often wholly unnecessary and what may help tilt the
balance more favorably.