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      Understanding Michael Porter

      Understanding Michael Porter

      The Essential Guide to Competition and Strategy
      Joan Magretta
      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2011
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      256
      ISBN:
      9781422160596
      Dimensions: l: 24.1cm | H: 16.4cm | 2.3cm | 476g
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      Publisher's Synopsis
      If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.
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