A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.
Categorii:
Legare:
Hardcover
Limba:
Engleza
Data publicarii:
2008
Editura:
Tip coperta:
Hardcover
Nr. pagini:
272
ISBN-10:
0500514054
Titlu original:
Advertising Concept Book
Brand:
ISBN:
9780500514054
Dimensiuni: 1227g
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