Agenda 2021 - Ultra, Verso - Genesis

The Gutenberg Bible is one of the earliest mass-produced books in human history. Our Genesis cover design reproduces an illuminated page created by German artist Gisela Maschmann, which the artist has modelled after the beginning of the Book of Genesis in Gutenberg’s ecclesiastic masterwork.

In the 15th century Johannes Gutenberg, a German goldsmith, sought to replicate the beauty of hand-illuminated manuscripts through a mass manufacturing method. In the 1450s, he was able to achieve his goal by casting individual letters in large quantities so that they could be assembled and reassembled into printed text, a hugely important innovation known as the printing press.

With the printing press Gutenberg created “nova forma scribendi,” reproductions of works of great importance that were normally reserved for clergy and royalty. This led to the printing of his famous 42- line Bible. The Gutenberg Bible was a hybrid of mass production and artisanal touches – with the text printed in his newly invented movable type and the colourful chapter headings, initials and margins decorated by hand.

While only 49 copies of Gutenberg’s two-volume Latin Bible survive today, it continues to inspire artists and writers alike. Our Genesis cover design reproduces a hand-illuminated page by German artist Gisela Maschmann. She has modelled her miniature painting of the beginning of the book of Genesis on a volume of Gutenberg’s ecclesiastic masterwork housed in the Berlin State Library.

Thanks to Gutenberg’s invention in the 1450s, the face of printing was forever changed as it became possible to reproduce the work of scribes who for generations had to meticulously copy text by hand. From the first printing press in Mainz, Germany, the technology spread with remarkable speed and by 1470 there were 14 printing houses throughout Europe. This dissemination of art and culture to people throughout the continent was critical in moving Europe out of Medievalism and into the Renaissance. It is impossible to overstate the significance of Gutenberg’s printing press, as it is the key innovation allowing literacy to extend around the world.

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MATERIALS

• 100% recycled binder boards
• FSC-certified text paper
• Threaded stitching and glue, as needed
• Acid-free sustainable forest paper
• Decorative printed cover paper