New York City, 1950. Dreams come true for radio personality Maggie Lane when she gets her big break in the exciting new world of television. The Maggie Lane Baking Show is on the air.
All she has to do is act like the ideal housewife, create sumptuous desserts, charm the show's sponsors, and sign a morality clause to ensure that her girl-next-door image remains untarnished. Although newlywed Maggie has never baked so much as a cookie, and knows even less about maintaining a home, keeping up appearances is a necessary ingredient for success. Easy. She has a supportive husband and a legion of fans who can't wait to know her better and better, week after week.
That's what she's afraid of. Off camera, cracks are showing in her marriage, an old lover makes an unexpected return, and there are secrets from the past that could ruin everything Maggie has worked for. With every dream on the line, Maggie wonders if she can still have it all when the truth about what it really means to be an American housewife comes to light.