"You become what you see. The most powerful way of inspiring people is with images. With pictures, you can move people to pursue their dreams. What you pay attention to and what you see regularly determine what you believe. My goal with AndBloom is to motivate women to embrace life without fear. To provide examples of women between the age of 40 and, currently, 96 years, so that any woman can open this book and see themselves recognized." - Denise Boomkens
Denise Boomkens launched the AndBloom project on Instagram in 2018, to create a 'happy place for women over 40' - a community where women can be themselves and where aging is celebrated instead of feared. In this, her first book, she shares her own experiences of aging and brings together portraits and interviews with 100 extraordinary ordinary women to create both a gloriously illustrated celebration of female beauty over 40 and an empowering handbook to aging happily. In the words of David Bowie, 'aging is an extraordinary process whereby you become the person you always should have been.