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      Be Unreasonable

      Be Unreasonable

      THE UNCONVENTIONAL WAY TO EXTRAORDINARY BUSINESS RESULTS
      Paul Lemberg
      0.0 / 10 ( 0 votes)
      Categories:
      Markenting & Communication, Strategy
      Language:
      Engleza
      Publishing Date:
      2007
      Publisher:
      Page Count:
      224
      ISBN-10:
      007148163X
      Original Title:
      Be Unreasonable
      Brand:
      ISBN:
      9780071481632
      Dimensions: 510g
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      Publisher's Synopsis
      Demonstrates how turning traditional approaches on everything from pricing, to cultivating "A" teams, to corporate spending on its head will yield business results. This book gives you the strategies and tools to reproduce Paul Lemberg's results in your company. It introduces a fresh approach to harnessing business opportunities.
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