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      Brand Innovation Manifesto

      Brand Innovation Manifesto

      HOW TO BUILD BRANDS, REDEFINE MARKETS AND DEFY CONVENTIONS
      J. Grant
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      0.0 / 10 ( 0 votes)
      Categories:
      Business
      Language:
      Engleza
      Publishing Date:
      2006
      Publisher:
      Page Count:
      328
      ISBN-10:
      0470027517
      Original Title:
      Brand Innovation Manifesto
      Brand:
      ISBN:
      9780470027516
      Dimensions: 607g
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      Publisher's Synopsis
      The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. Cataloguing 32 classes of idea, this book presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.
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