Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.
Language:
Engleza
Publishing Date:
2010
Publisher:
Cover Type:
Paperback
Page Count:
192
Edition:
a II-a
ISBN:
9780749460570
Dimensions: l: 14cm | H: 21.6cm | 1.5cm | 248g
10100
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