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      Cercetari de marketing - Tratat

      Cercetari de marketing - Tratat

      5.1 / 10 ( 27 votes)
      Language:
      Romana
      Publishing Date:
      2009
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      736
      ISBN:
      2000000787558
      Dimensions: l: 17cm | H: 24cm
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      Publisher's Synopsis

      Nu se poate concepe un business fara marketing si nici marketing fara cercetari - Cartea laboratorului de afaceri - Te invata cum sa faci-Cartea managerului si a profesionistilor sai - Suportul unei decizii logice

      Iacob Catoiu - Prof. univ. Master of Business Administration - marketing si analiza cantitativa in afaceri (1973). Doctor of Business Administration - maketing (1975), Indiana University, SUA. Curs postdoctoral de marketing la Northwestern University, Chicago (1993)

      Carmen Balan - Prof. univ. dr. in economie. Specializari in Austria, Franta, Marea Britanie, SUA. Domenii de excelenta: marketing, cercetari de marketing, logistica, managementul relatiilor cu clientii.

      Gheorghe Orzan - Prof. univ. dr. in marketing, informatician cu experienta indelungata. Domenii de excelenta: sisteme informatice de marketing, cybermarketing, servicii de expert de marketing.

      Ioana Cecilia Popescu - Conf. univ. dr. in stiinte economice. Specializari in Franta. Domenii de excelenta: comunicare in marketing, cercetari de marketing, tehnici promotionale.

      Calin Verghes - Conf. univ. dr. in stiinte economice. Domenii de excelenta: marketing, cercetari de marketing, tehnici promotionale, marketing direct.

      Tiberiu Danetiu - Dr. in stiinte economice. Domenii de excelenta: cercetari de marketing, sisteme informatice de marketing, modelare in marketing.

      Diana Vranceanu - Conf. univ. dr. in stiinte economice. Specializare in SUA. Domenii de excelenta: cercetari de marketing, strategii de preturi si etica in cercetarile de marketing.

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