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      Consumer Behaviour

      Consumer Behaviour

      Zubin Sethna, Jim Blythe
      0.0 / 10 ( 0 votes)
      Categories:
      Sociology, anthropology
      Publishing Date:
      2016
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      528
      Edition:
      a III-a
      ISBN:
      9781473919129
      Dimensions: l: 25.4cm | H: 20.1cm | 2.8cm | 1264g
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      Publisher's Synopsis
      Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.
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