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      Continuing to Broaden the Marketing Concept

      Continuing to Broaden the Marketing Concept

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      Categories:
      Books in Foreign Languages, Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2020
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      328
      Collection:
      ISBN:
      9781787548251
      Dimensions: l: 23.8cm | H: 16.2cm | 2.6cm | 594g
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      Publisher's Synopsis
      Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
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