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      Corporate Communication

      Corporate Communication

      A GUIDE TO THEORY AND PRACTICE
      0.0 / 10 ( 0 votes)
      Language:
      Engleza
      Publishing Date:
      2023
      Cover Type:
      Paperback
      Page Count:
      312
      Edition:
      7 Revised edition
      ISBN:
      9781529600025
      Dimensions: l: 17cm | H: 24.2cm | 2.3cm | 614g
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      Publisher's Synopsis
      This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

      The text has been fully updated to include:

      • changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams
      • the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media such as TikTok
      • the increasing focus on sustainability and the United Nations' Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
      New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).

      This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

      Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
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