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      Corporate Communication

      Corporate Communication

      Critical Business Asset for Strategic Global Change
      Michael B. Goodman, Peter B. Hirsch
      0.0 / 10 ( 0 votes)
      Categories:
      General History
      Publishing Date:
      2014
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      229
      Edition:
      New ed
      ISBN:
      9781433119255
      Dimensions: l: 25.5cm | H: 18cm | 1.5cm | 488g
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      Publisher's Synopsis
      This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
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