Creativity in Business: The Basic Guide for Generating and Selecting Ideas

Creativity Today - the management book on applied creativity and written by Ramon Vullings & Igor Byttebier - has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to focus this creativity classic more on education and to emphasize its attractiveness as a basic guide for businesses, schooling institutions and organizations that wish to understand the basics of applied creativity. Creativity in Business is clear, practical, fun, and rich with twenty years of experience. e book is a personal creativity coach, o ering ideas, exercises and inspiration. Users (not just readers, in other words), are encouraged to grasp the essence of creativity, to put what they have learned into practice and to inspire others. If you want to learn how to generate and enrich ideas more easily, to become an inspiring coach for creative sessions, Creativity in Business will help you to nd radical new ideas and select the right ones.