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      Database Marketing

      Database Marketing

      Analyzing and Managing Customers
      Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
      0.0 / 10 ( 0 votes)
      Categories:
      Business, Leadership and Management
      Publishing Date:
      2009
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      872
      Collection:
      Edition:
      2008 ed
      ISBN:
      9781441903327
      Dimensions: l: 15.7cm | H: 23.4cm | 4cm | 1350g
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      Publisher's Synopsis
      Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
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