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      Direct, Digital & Data-Driven Marketing

      Direct, Digital & Data-Driven Marketing

      Lisa Spiller
      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, Business, Leadership and Management
      Publishing Date:
      2020
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      857
      Edition:
      5 Revised edition
      ISBN:
      9781529708172
      Dimensions: l: 18.9cm | H: 24.6cm
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      Publisher's Synopsis
      In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
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