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      Exploring Marketing Research (with Qualtrics Printed Access Card)

      Exploring Marketing Research (with Qualtrics Printed Access Card)

      Barry J. Babin, William G. Zikmund
      0.0 / 10 ( 0 votes)
      Categories:
      General History
      Language:
      Engleza
      Publishing Date:
      2015
      Publisher:
      Page Count:
      656
      Edition:
      11 ed
      ISBN:
      9781305263529
      Dimensions: l: 22.4cm | H: 37.1cm | 2.9cm | 1592g
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      Publisher's Synopsis
      A guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. It prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing business context while introducing both traditional research methods.
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