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      Foundations Of Corporate Success

      Foundations Of Corporate Success

      HOW BUSINESS STRATEGIES ADD VALUE
      J.A. Kay
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      0.0 / 10 ( 0 votes)
      Categories:
      Markenting & Communication, Strategy
      Language:
      Engleza
      Publishing Date:
      1993
      Publisher:
      Page Count:
      434
      ISBN-10:
      019828781X
      Original Title:
      Foundations Of Corporate Success
      Brand:
      ISBN:
      9780198287810
      Dimensions: 869g
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      Publisher's Synopsis
      A leading business school economist lays bare the complexities of 'strategic thinking' in business and offers a lucid and innovative analysis of the source of 'competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
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