A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.
How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Categories:
Language:
Engleza
Publishing Date:
2022
Publisher:
Cover Type:
Paperback
Page Count:
192
Collection:
ISBN:
9781398605688
Dimensions: l: 14cm | H: 21cm | 1cm | 265g
9200
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