Lucrarea prezinta conceptul de marketing educational si elementele componente ale acestuia, evolutia marketingului educational, metodele sale de aplicare, beneficiile, functiile marketingului educational si, de asemenea, diverse strategii de marketing educational.
La final sunt evidentiate printr-o cercetare de marketing preferintele cadrelor didactice privind metodele de evaluare utilizate in activitatea scolara, concluziile cercetarii fiind deosebit de valoroase in practica activitatilor didactice.
Initiere in Marketingul Educational
Categories:
Language:
Romana
Publishing Date:
2017
Publisher:
Cover Type:
Paperback
Page Count:
60
ISBN:
9789737098252
Dimensions: l: 14cm | H: 20cm
1699
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